Boost CPO Sales: 5 Actionable Tips

Written by Brian Quattlander | Apr 21, 2025 10:50:42 PM

As new vehicle rates continue to be out of reach for many consumers, certified pre-owned (CPO) vehicles are a great option. Is your staff knowledgeable about CPO vehicles? Is selling CPO adequately tied into your processes?

In this episode of the Digital Sales Spotlight, Brian Quattlander delves into CPO vehicles, highlighting their importance and potential for automotive dealerships. Brian discusses the missed opportunities in promoting CPO vehicles and shares insights and practical, easily implemented tips on how dealerships can leverage these programs to boost market share and profitability.

Key points covered include:

Understanding CPO Programs: The benefits of certified pre-owned vehicles, including competitive interest rates and superior warranties compared to new cars.
Sales Strategy Integration: How to effectively incorporate CPO vehicles into the sales process, especially in light of rising new car interest rates.
Lead Management: Tips on becoming a better internet lead detective by analyzing lead details and tailoring responses to engage potential customers.
Customer Engagement: The importance of making customers feel valued and how this can lead to successful sales conversions.

Brian offers practical coaching advice to help dealerships enhance their sales strategies and make the most of their CPO programs.

Need an expert like Brian to help you maximize your sales with certified pre-owned vehicles? Discover how our Internet Sales Coach can assist your dealership in leveraging CPO programs to boost market share and profitability.

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