Maritz Presents Internet Sales Coach

7 Truths About Today’s Customer (and How to Win Them Every Time)

Written by Matt Trudell | Jan 20, 2026 5:10:27 PM

Matt Trudell, Performance Manager, breaks down the core customer expectations shaping 2026 and shares why mastering lead handling is essential to turning online interest into appointments, sales, and long-term loyalty.

 

Partner with Maritz to strengthen your team’s lead handling and convert more online shoppers.

Our Performance Managers help dealerships:

  • Increase Internet lead close rates
  • Improve appointment set/show ratios
  • Deliver fast, clear, personalized customer communication
  • Boost sales team confidence and consistency

Visit Maritz.com/Train to schedule your complimentary lead process review and start converting more of your leads today.