COMMERCIAL SALES COACHING

VIRTUAL SALES COACHING TO HELP CONVERT DIGITAL FLEET AND COMMERCIAL OPPORTUNITIES TO SALES.

Coaching is dealer-specific, tailored to fit your store’s operations, and improve upon the processes and tactics that will grow commercial sales and market share.

SOLUTIONS OFFERED

A LA CARTE EVALUATIONS

• Assessment  (Commercial Marketing and Lead Response Analysis​)
  An outside assessment of social, marketing, website, and inbound lead response health.​
• Navigator (Commercial Process and Strategy Evaluation)
  An extensive evaluation of dealership processes, events, and touchpoints along the customer buying path and beyond, will help identify areas of friction and poor customer experiences.

SALES COACHING PACKAGE (Ongoing virtual commercial training​)

• Dedicated Performance Manager will be assigned to your store to deliver weekly, virtual coaching videos, covering specific opportunities particular to your dealership on a monthly, sustaining basis.
• The Performance Manager will identify the pain points, areas of friction, and busted processes and work individually with dealership employees to create a customized, strategic plan to capture and convert more commercial leads and opportunities.  
• Also includes:
  • Assessment (monthly)​
  • Navigator (quarterly)

GOALS

• INCREASE opportunities for commercial sales
• IMPLEMENT A frictionless sales process that converts commercial leads into sales
• STANDARDIZE the Customer Lifecycle process
• GROW market share and commercial sales!

RESULTS. DELIVERED.

Client Program Highlight: Plano GM Dealership
Process, customer experience and sales improvement in 5 months

Measured Commercial Lead Improvement
July - September

Leads Increased
+52

Improvement Amount
400%

Social & Marketing Analysis Improvement​
Improvement in 3 months,
July - September

Percentage Points Increased
+12

Improvement Amount
35%

Testimonial

"We have been operating a successful commercial department for over 13 years, and I am always on the lookout for ways to help our team to grow business. That's why I was excited about the program that Maritz launched with our technology partner Work Truck Solutions. After a few months on the program it is clear to me that this is not a make-shift retail program trying to be - it's designed from scratch around how commercial should work. Our Maritz Internet Sales Coach has fantastic energy and is expert at exposing pain points and identifying areas of opportunity - just what we need to keep the team on point, and get the new team members starting next month up to speed fast with best practices.

- AJ Hewitson
Commercial & Fleet Sales Director at Paradise Chevrolet Cadillac