In this edition of Digital Sales Spotlight, Alicia Von Bokel sits down with marketing analyst Travis Elbert to explore the shift from traditional SEO to Answer Engine Optimization (AEO). As more customers turn to AI for quick answers, dealers must rethink how their content shows up—not just in search, but in AI-driven results—and what it takes to stay visible in this evolving landscape. Travis gives some valuable tips for dealership marketers to implement today to improve their visibility.
As search evolves, your dealership’s digital strategy should too. From improving your visibility in traditional search to showing up in AI-driven results, Maritz is here to help you navigate the change with confidence.
With our Digital Marketing expertise and Internet Sales Coach program, we help dealerships:
Visit Digital Marketing & SEO | Maritz to learn more about optimizing your online presence, or connect with an expert coach at: Maritz.com/Train