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Metrics That Matter
The Truth Behind the Numbers This month, we’re getting real about the numbers. Alicia Von Bokel breaks down the metrics that matter and how to make them work for you. If you're ...
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Dealership Internet Sales FAQs
Metrics and Strategies for High-Performing Dealership Teams Every dealership has a team that’s eager to maximize Internet lead conversions, but they too often lack clear guidance ...
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Winning the Sales Season
From Training Camp to Touchdown From fundamentals to game-day execution, Alicia gives you the playbook for performance and creating the ultimate customer experience. Whether ...
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Take the Game Day Readiness Quiz
Are you playing to win? Take the "Game Day Readiness" Quiz Think your Internet Sales or BDC team is championship material? Let’s find out. Score yourself on these questions and ...
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No Trust, No Transaction: Why Transparency Sells Cars
Lost sales. Cold leads. Bad reviews. If your dealership isn’t leading with trust and transparency, you’re leaving money on the table. Customers decide before they ever call or ...
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Know It to Sell It: Why Product Knowledge Wins Deals
Your staff shouldn’t have to Google their way through a sale. In this quick video, our coach breaks down why product knowledge isn’t optional - and how a solid training plan can ...
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EV Study: When Product Knowledge Fails, So Does Trust
Trust Lost, Sales Lost: EV Data Reveals a Critical Knowledge Gap Trust and transparency are the top two reasons customers choose to buy or walk away.And when it comes to EV ...
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Implementing a Cross-Department Communication Plan
In this video, Alicia Von Bokel from Maritz challenges dealership teams to break down departmental silos and embrace cross-functional communication. She explores how ...
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How-To Tutorial: Creating a Why Buy That Sparks Action
Today, we're diving deep into building a compelling "why buy" for your dealership. This is an in-depth tutorial and exercise where we'll break down three key questions in less ...
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Why Your "Why Buy" Isn't Getting Them to Buy
We're tackling a hot topic that sparks a lot of curiosity: the "why buy" statement. What makes your dealership stand out above the rest? You probably think you have a "why buy", ...
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5 Tips for Fixed Ops to Generate Sales
How can we ensure the best customer experience in every interaction with leads, customers, or potential opportunities? It all ties back to sales and the customer journey. Today, ...
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Where’s My Flying Car: What 2025 Holds for Us
Today, we're exploring the future of the automotive industry, which is on the brink of amazing transformations. While sci-fi innovations like hoverboards and flying cars might ...
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Go Above & Beyond in 2025
Thank you for joining us for our final check-in of the year! As we reflect on our journey, let's consider: did we hit our goals? Were we able to make our mark, or were there ...
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Coach's Corner: Virtual Vehicle Walkarounds
Showcase Vehicles Anytime, Anywhere! Customer is on the hook, but vehicle isn't on the lot? That's no excuse! Here's how to revolutionize your lead response with dynamic virtual ...
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