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EV Sales Readiness Quiz

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Are You Prepared to Sell EVs Without Tax Credits?

The EV tax credit is gone—but your EV inventory isn’t. These vehicles still need to move, and your dealership is absolutely capable of making that happen. No excuses. It’s time to double down on strategy, sharpen your messaging, and use every tool available to turn EV interest into EV sales. This quick readiness quiz will help you see if you’re set up to win in today’s market. 

  1. Do You Have an EV Champion?
    • ✅ Yes: At least one EV expert (or team) who:
      • Knows local/state/utility incentives.
      • Can confidently answer EV questions without delay.
    • ❌ No: Nominate and train an EV point person.
  2.  Is EV Representation Clear on Your Website?
    • ✅ Yes: EVs are easy to find online:
      • Navigation: A dedicated EV tab or section in your main menu.
      • Pages: At minimum, include:
          • EV Inventory Page: Showcase all available EV models.
          • EV Benefits Page: Explain total cost of ownership, charging, and maintenance savings.
          • Charging & Infrastructure Guide: Address range anxiety and home charging options.
          • Incentives Page: Highlight local/state/utility rebates and partnerships.
    • ❌ No: Add these pages and make EV content prominent.
  3.  Are You Selling EV Benefits Beyond Price? 
    • ✅ Yes: Team explains:
      • Total Cost of Ownership vs. hybrids/traditional vehicles.
      • Attractive lease options.
      • Environmental and performance benefits.
    • ❌ No: Train staff to present benefits confidently.
  4.  Do You Address Common EV Concerns? 
    • ✅ Yes: We tackle:
      • Battery life, warranty, resale value.
      • Charging and range anxiety.
    • ❌ No: Create resources like flyers, FAQs, and short videos.
  5.  Are You Leveraging Events and Partnerships? 
    • ✅ Yes: Host EV days and partner with utilities for demos.
    • ❌ No: Plan an EV event to let customers experience the technology.
  6.  Do You Use All Tools in Your Marketing Toolbox? 
    • ✅ Yes: We share EV content via:
      • Social media videos and tips.
      • Email campaigns and newsletters.
      • Regular staff training.
    • ❌ No: Start integrating EV messaging now.
  7.  Are You Tracking EV Leads in Your CRM? 
    • ✅ Yes: We:
      • Tag EV leads in CRM and use specific templates or recommended verbiage for them.
      • Track follow-ups and conversions.
      • Answer their questions about EV vehicles and ownership accurately and comprehensively.
      • Monitor EV-specific campaigns.
    • ❌ No: Set up CRM workflows for EV leads immediately.
  8.  Are You Consistent Across Customer Touchpoints (Email, Text, Phone, In-Person)? 
    • ✅ Yes: Our messaging is aligned:
      • In-person: Staff trained for EV conversations.
      • Phone & SMS: Scripts include EV benefits and FAQs.
      • Email: Personalized EV content and offers.
    • ❌ No: Create a unified EV communication plan.
  9.  Are You Using Video to Educate and Engage? 
    • ✅ Yes: We produce:
      • Short social videos addressing EV concerns and selling the benefits.
      • Walkthroughs on charging and apps.
      • Event recaps and customer testimonials.
    • ❌ No: Start with quick, informative clips for social and email.

🏆 Score Yourself

  • 7–9 Yes answers: You’re EV-ready! Keep refining and promoting.
  • 4–6 Yes answers: You’re on the right track—focus on gaps.
  • 0–3 Yes answers: Time to build your EV strategy before leads slip away.

 

Ready to Move Those EVs Off Your Lot?

Internet Sales Coach can help you implement every strategy in this checklist—from building EV-focused processes to optimizing your CRM for EV leads. Don’t wait for the market to change—take control now.


See how Internet Sales Coach can help you turn EV interest into EV sales.