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Know It to Sell It: Why Product Knowledge Wins Deals
Your staff shouldn’t have to Google their way through a sale. In this quick video, our coach breaks down why product knowledge isn’t optional - and how a solid training plan can ...
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EV Study: When Product Knowledge Fails, So Does Trust
Trust Lost, Sales Lost: EV Data Reveals a Critical Knowledge Gap Trust and transparency are the top two reasons customers choose to buy or walk away.And when it comes to EV ...
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Implementing a Cross-Department Communication Plan
In this video, Alicia Von Bokel from Maritz challenges dealership teams to break down departmental silos and embrace cross-functional communication. She explores how ...
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Reeling in Leads: Alternative Vehicles Keep Customers Engaged
In this Digital Sales Spotlight, Brian Quattlander highlights the importance of offering alternative vehicles to enhance customer engagement and reduce lead defection. With most ...
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Boost CPO Sales: 5 Actionable Tips
As new vehicle rates continue to be out of reach for many consumers, certified pre-owned (CPO) vehicles are a great option. Is your staff knowledgeable about CPO vehicles? Is ...
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How-To Tutorial: Creating a Why Buy That Sparks Action
Today, we're diving deep into building a compelling "why buy" for your dealership. This is an in-depth tutorial and exercise where we'll break down three key questions in less ...
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Why Your "Why Buy" Isn't Getting Them to Buy
We're tackling a hot topic that sparks a lot of curiosity: the "why buy" statement. What makes your dealership stand out above the rest? You probably think you have a "why buy", ...
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Response Time Matters
In this edition of Digital Sales Spotlight, Alicia is going to dive into something we all wish we had more of, but often wish away—time.In our industry, time is crucial. Our ...
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Only 5.5% of Dealers Respond to Leads Within 1 Hour
January 2025 Dealership Stat Findings A recent survey of over 3,000 dealerships found:• Only 5.5% of dealerships responded with a quality response in 60 minutes or less.Are you a ...
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Fixed Ops & Variable Ops: Working Together
A One-Stop Shop Today's discussion will focus on the fixed operations of your store, including service, parts, and, if applicable, the body shop. Let's explore some ...
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5 Tips for Fixed Ops to Generate Sales
How can we ensure the best customer experience in every interaction with leads, customers, or potential opportunities? It all ties back to sales and the customer journey. Today, ...
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5 Surprising Cinematic Examples of Customer Service
From Star Trek to Knight Rider: 5 Surprising Cinematic Examples of Customer Service 2025 will bring exciting new challenges for every dealer, and one remedy to what will ail your ...
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Where’s My Flying Car: What 2025 Holds for Us
Today, we're exploring the future of the automotive industry, which is on the brink of amazing transformations. While sci-fi innovations like hoverboards and flying cars might ...
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12 Quick Tips to Level Up and Sell More Cars in 2025
The most progressive (and profitable) dealerships recognize that the customer experience they offer plays a huge role in their success.
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