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Embracing the Vehicle Ownership Lifecycle
Brian, Performance Manager, shares why connecting fixed ops and sales is key to elevating the customer experience and driving loyalty throughout. {% video_player "embed_player" ...
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Fix the Gaps in Your Digital Strategy
Every car buyer’s journey starts online - and it’s rarely a straight line. In this quick video from Mark, Maritz VP of Business Development, learn why monitoring and optimizing ...
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My One Tip: Prioritize AEO
Car buyers are asking smarter questions - and your site needs the right answers. Watch this quick video from Travis, Marketing Analyst at Maritz, to learn how Answer Engine ...
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Balance Tech & People to Win With AI
Hear from Performance Manager Matt Trudell on how to use AI as a tool - not a replacement - for stronger dealership performance. {% video_player "embed_player" overrideable=False, ...
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EV Sales Readiness Quiz
Are You Prepared to Sell EVs Without Tax Credits? The EV tax credit is gone—but your EV inventory isn’t. These vehicles still need to move, and your dealership is absolutely ...
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EV Sales Strategies
No Tax Credit, No Problem This month, Alicia is tackling the EV sales challenge head-on. With federal tax credits off the table, it’s time to sharpen your approach. From ...
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Metrics That Matter
The Truth Behind the Numbers This month, we’re getting real about the numbers. Alicia Von Bokel breaks down the metrics that matter and how to make them work for you. If you're ...
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Dealership Internet Sales FAQs
Metrics and Strategies for High-Performing Dealership Teams Every dealership has a team that’s eager to maximize Internet lead conversions, but they too often lack clear guidance ...
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Winning the Sales Season
From Training Camp to Touchdown From fundamentals to game-day execution, Alicia gives you the playbook for performance and creating the ultimate customer experience. Whether ...
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Take the Game Day Readiness Quiz
Are you playing to win? Take the "Game Day Readiness" Quiz Think your Internet Sales or BDC team is championship material? Let’s find out. Score yourself on these questions and ...
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No Trust, No Transaction: Why Transparency Sells Cars
Lost sales. Cold leads. Bad reviews. If your dealership isn’t leading with trust and transparency, you’re leaving money on the table. Customers decide before they ever call or ...
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Trust and Transparency: The Real Drivers of Sales and Loyalty
In today’s dealership environment, trust and transparency aren’t just nice-to-haves - they’re the foundation of every successful customer relationship. From the moment a shopper ...
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Know It to Sell It: Why Product Knowledge Wins Deals
Your staff shouldn’t have to Google their way through a sale. In this quick video, our coach breaks down why product knowledge isn’t optional - and how a solid training plan can ...
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EV Study: When Product Knowledge Fails, So Does Trust
Trust Lost, Sales Lost: EV Data Reveals a Critical Knowledge Gap Trust and transparency are the top two reasons customers choose to buy or walk away.And when it comes to EV ...
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