LEAD RESPONSE ANALYSIS
Analysis reviewing the staff's lead handling efforts
THE ANALYSIS
This evaluation can help you identify opportunities and gauge improvement. Analysis including scorecard and screenshots reviewing the staff’s lead handling efforts in the following areas:
- Phone
- SMS
- Video
Scorecards
Screenshot review of lead handling efforts
Recommendations for Improvement
DASHBOARD
Momentum Performance Analytics is your real-time dashboard to dive deep into analytics, charts, and data visualizations for the most effective evaluation.
Digital assessments come housed in the robust Momentum Performance Analytics portal, your 24/7 hub to access all your dealers’ real-time data, filtered as you see fit. Once inside the interactive Momentum dashboard, you’ll gain invaluable insights into your stores’ performance:
- Charts
- Data visualizations
- On-demand videos of past training sessions
- In-depth reporting
- Regional averages
- Built-in educational resources

DIGITAL ASSESSMENTS
Client Program Highlight: Automotive OEM Program
Maritz Automotive was awarded business to run Lead Responses Anlayses on dealers attending corporate training functions across the nation. We ran 1,032 assessments, each of which involved reviewing email, phone, text and web chat responses from dealerships. These analyses were provided to the dealers at the training events. Some interesting stats from the study were also gathered for the OEM to review, such as the following:
64%Did not address the specific questions asked |
50%Did not confirm availability and give a price |
24%Did not follow up after day one |
48%Had no phone follow up after day one |