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7 Truths About Today’s Customer (and How to Win Them Every Time)

Matt Trudell, Performance Manager, breaks down the core customer expectations shaping 2026 and shares why mastering lead handling is essential to turning online interest into appointments, sales, and long-term loyalty.

 

Partner with Maritz to strengthen your team’s lead handling and convert more online shoppers.

Our Performance Managers help dealerships:

  • Increase Internet lead close rates
  • Improve appointment set/show ratios
  • Deliver fast, clear, personalized customer communication
  • Boost sales team confidence and consistency

Visit Maritz.com/Train to schedule your complimentary lead process review and start converting more of your leads today.