In a recent survey, only 9% of dealers reached out to a mystery shopper using a combination of video, email, SMS, and phone contact. 📧 This reveals a tremendous opportunity for dealerships to enhance customer engagement and stand out in a competitive market.
The past four years have ingrained many ineffective habits in customer response strategies. As we adapt to evolving customer expectations, it's crucial to reassess and optimize how we connect with potential buyers.
So, how can you improve your response strategy? Here are a few insights to get you started:
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Embrace the power of video: Incorporate personalized video messages into your communication with potential buyers. It adds a human touch and helps you establish a stronger connection.
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Leverage the versatility of email: Don't just send generic emails. Tailor your messages to each lead, addressing their specific needs and interests. Personalization goes a long way in building trust and engagement.
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Harness the immediacy of SMS: Text messages are a quick and effective way to engage with customers. Use SMS to provide updates, answer questions, and nurture leads throughout the buying process.
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Master the art of phone contact: When you do make a phone call, be prepared and knowledgeable about the lead's preferences and needs. Show genuine interest and provide valuable information to build rapport.
If improving your dealership's response strategy is a priority, let's connect and explore ways to elevate your customer engagement. Together, we can turn every lead into a loyal customer! 🚀
Need someone to help your dealership achieve truly exceptional customer experiences that cause customers to come back to buy at your dealership again and again? Coaches like Alicia are here to help! Find out more about Internet Sales Coach.
