Fresh off NADA, Alicia Von Bokel discusses the confusion dealers feel around AI and offers practical guidance on identifying your real needs, assigning ownership, and doing your homework before investing in new technology.
Cut through the noise and make smarter technology decisions in 2026.
Our Performance Managers help dealerships evaluate AI tools, optimize lead‑handling processes, and strengthen the human‑plus‑technology workflow.
- Identify where AI can actually improve performance
- Ensure tools support — not replace — your team
- Build consistency across lead response and communication
- Prevent “bad bot” experiences that cost you business
Get a personalized AI & lead‑handling readiness review.
Visit Maritz.com/Train to request your complimentary lead‑handling review and start improving your conversion performance this month.
