---
title: Only 5.5% of Dealers Respond to Leads Within 1 Hour
description: Lead Management
---

[Maritz Presents Internet Sales Coach ](https://engage.maritz.com/internet-sales-coach)

# [Only 5.5% of Dealers Respond to Leads Within 1 Hour](https://engage.maritz.com/internet-sales-coach/response-time-dealership-stats)

 Written by [Brian Quattlander](https://engage.maritz.com/internet-sales-coach/author/brian-quattlander) | Mar 5, 2025 10:29:37 PM

#### January 2025 Dealership Stat Findings

A recent survey of over 3,000 dealerships found:

•    Only 5.5% of dealerships responded with a quality response in 60 minutes or less.

Are you a dealership that responds with a quality response (as in, a real response, not completely automated) within an hour?

#### **Quick, Quality Responses Boost Close Rates**

- Personalized responses show customers you value their time, building trust and loyalty.
- Making those personalized responses **quick** leads to higher close rates and improved customer satisfaction.
- A thoughtful response within an hour is better than an automated template in 5 minutes.

#### **Implementing Quick and Quality Response Strategies**

- Have templates ready for common lead sources but ensure follow-ups are personalized.
- [Train staff on the importance of quick, high-quality follow-ups](https://engage.maritz.com/internet-sales-coach/improving-your-email) and monitor response times regularly.
- If you don’t have enough time to prioritize training, let us help.

[Reach out to us today](https://engage.maritz.com/isc) to get more time back in your day. Our training ensures every salesperson is your best salesperson.

 

[View full post](https://engage.maritz.com/internet-sales-coach/response-time-dealership-stats)

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