Coach's Corner: Study of EV Representation on Dealer Websites

Written by Alicia VonBokel | Mar 16, 2024 5:00:00 AM

Fascinating insights into the online car buying experience

Electric Vehicle sales continue to increase every year. But are dealerships' websites ready to help EV customers find the information they need?

A study conducted by Maritz of 556 retailers in the state of California in 2022-2023 unveiled some concerning trends about EV content and representation on dealership websites.

As you can see above, the study found the following:

33% did not provide EV battery warranty information
38% did not link to critical EV resources such as charging station maps, fuel savings calculators or carpool lane eligibility
37% did not include info on the benefits of buying an EV such as rebates, maintenance costs, and environmental benefits
71% did not feature service content around electric vehicles
11% lacked the presence of electric vehicles in their specials

Download the EV Representation on Retailer Websites Infographic

This study underscores the critical areas of opportunity for dealerships to improve their websites in ways that would help shoppers find the info on EVs that they need to take the next step.

How does your dealership compare? Is your dealership ready to help EV buyers? Check out Internet Sales Coach to see how we can help you today!

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