Dealership Sales: State of Video in Lead Response
People like to watch video – a lot of it.
Your prospects are using video platforms like YouTube as a trusted source when making their purchasing decision – especially those whose buyer journeys are more complex, like EV buyers.
This demonstrates just how impactful video can be in boosting conversions during every phase of the buying process.
And yet only 16% of the dealers surveyed used a video as a response to lead over the course of 5 days from receiving that lead.
Dealers are missing out on opportunities by not incorporating video into their lead response process.
Learn more about how to integrate video by watching Alicia’s Lights, Camera, Close Series:
Need an expert like Alicia to help you find ways of improving your close rate? See how Internet Sales Coach can help your dealership.
